The 9-word email, created first by marketing expert Dean Jackson, is a short but strong tool meant to get old leads in a database interested again.
Despite its minimalistic nature, the 9-word email packs a punch in terms of effectiveness, proving that sometimes, less truly is more.
The formula involves using the prospect's full name (%FULLNAME) as the subject line, while the email body houses a concise question, no more than 9 words.
Email Subject Line: Sam Smith
Do you still require assistance with website copywriting?
Warm regards,
Jesse
Simple, right?
It's a brilliantly straightforward yet incredibly impactful method. The aim is to rekindle connections with prospects and leads that have become stagnant within your database. Below are some examples to inspire your own 9-word email creations:
- Do you still need support with your email marketing campaign?
- Are you continuing to seek help with home renovations?
The recipe is uncomplicated and straightforward. However, the temptation to embellish the email with additional content, sales pitches, or elaborate HTML designs might arise. It's crucial to resist these impulses and adhere to the following simple formula:
Email Subject Line: [First Name],
Hello [First Name],
Body: [Your Question]
Best,
[Your Name]
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